What’s the issue?
Consumers make choices based on lots of different factors, including provenance, nutrition, allergens, environmental, ethical or price considerations. Responsible labelling doesn’t just meet the food industry’s regulatory requirements; it gives consumers all the information they need to make these choices.
What’s our approach?
* Nutrition: The food information on our packs meets all EU labelling requirements. Beyond this, we believe that consumers should have appropriate information about the food they consume. We aim to make sure that we don’t mislead our consumers about health benefits for our food, either in the way we package it or in the advertising we use to promote it. And we are committed to adequate and clear food labelling that reflects how they make decisions.
* Provenance: Because of flexible sourcing requirements, we are not always able to include country of origin labels on our food. However, we will always provide additional, clarifying information about country of origin if the label might imply that the food comes from somewhere else.
* Allergens: We work to deliver safe products for consumers including those that may suffer from allergies and food intolerances. If our recipe includes allergens, we will label them according to EU regulations in bold print on the ingredients list.