When we launched our Omega 3 Alaska Pollock fish finger in 2007, it was the largest branded launch of a more sustainable fish product. It helped 78% of our UK consumers switch from Cod to Pollock, reducing our annual cod catch by 1.5 million fish. This reducing the pressure on our cod stocks which now become more sustainable and are certified as well.
It’s just one example of how Iglo is prominent in the generation of sustainable fisheries. We play a leading role in the development of responsible fisheries standards for aquaculture, have led a fish industry alliance to certify one of the world’s largest fisheries to significantly increase the supply of certified sustainable Pollock and are a founder member of the Sustainable Seafood Coalition in the UK which supports voluntary labeling for responsibly sourced fish.
We’ve also introduced our fish tracker to help consumers understand better where the fish they buy come from on the planet. Our requirements ensure that all of that fish comes from fisheries that are responsibly managed.