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Leading the way in sustainable fisheries development

When we launched our Omega 3 Alaska Pollock fish finger in 2007, it was the largest branded launch of a more sustainable fish product. It helped 78% of our UK consumers switch from Cod to Pollock, reducing our annual cod catch by 1.5 million fish. This reducing the pressure on our cod stocks which now become more sustainable and are certified as well.

It’s just one example of how Iglo is prominent in the generation of sustainable fisheries. We play a leading role in the development of responsible fisheries standards for aquaculture, have led a fish industry alliance to certify one of the world’s largest fisheries to significantly increase the supply of certified sustainable Pollock and are a founder member of the Sustainable Seafood Coalition in the UK which supports voluntary labeling for responsibly sourced fish.

We’ve also introduced our fish tracker to help consumers understand better where the fish they buy come from on the planet. Our requirements ensure that all of that fish comes from fisheries that are responsibly managed.



1995

1995

Formation of MSC with WWF to help drive market transformation of fisheries sustainability via independent verification
2002

2002

Use of Hoki to introduce underutilised species

2007

2007

Birds Eye launches Omega-3 Fish Finger with US Alaskan Pollock that is MSC certified.
It was the first and largest  branded launch in the fish sustainability arena ever. 
The bold move resulted in 78% consumers switching from Cod to Alaskan Pollock, and a 3,000 tonne reduction in Birds Eye’s yearly cod catch - equivalent to 1.5 million fish.
2008

2008

Integration of key principles of the FAO Code of Conduct for Responsible Fisheries into Iglo Fish Sourcing Policy
2009

2009

Launch of the International Fish Meal and Fish Oil Organisation’s Responsible Sourcing standard
2010a

2010

Presentation of a set of Common Fisheries Policy reforms to the EU with joint European Fish Processors Association
2010b

2010

Launch of Iglo Group sustainability development programme Forever Food
2011a

2011

We are  playing a leading role in developing responsible aquaculture standards
2011

2011

Supporting the creation of ASC with WWF & Dutch Sustainability Initiative IDH
2012

2012

Lead fish industry alliance to help certify nearly 1million tonnes of MSC Pollock from Sea of Okhotsk
2013

2013

Founder member to agree voluntary labelling for responsibly sourced fish
2014

2014

Launch of Iglo Group’s 2020 Forever Food Together sustainability programme