And we know attitudes across our markets differ – from consumers who see frozen food as great quality, and superior convenience, to those who are encouraged to believe fresh foods are better quality. We see our role is to deliver great quality, tasty food with nutritional values that many fresh or chilled categories would be delighted to have.

By uniting our three brand names in Europe under one single identity, we know as consumers demand more they’ll trust us - wherever they find us - to give them just what they want … Fabulous Food every day.