Just four European countries achieved the World Health Organisation’s recommended intake of 400g of fruit and veg per day. To help consumers enjoy more vegetables, and get their ‘5 a day’, we’ll continue to add convenient and tasty choices to our range by developing exciting meal accompaniments in pre-prepared vegetables and rice options such as our new “Rice Fusions”.
With 65 years experience of growing and freezing vegetables, we know that speed from picking to freezing is essential to preserve nature’s goodness and to produce the freshest and tastiest vegetables.
By extending our “Field Fresh” initiative across our markets, we’re helping consumers understand that fresh vegetables rapidly lose their nutritional value from the moment they’re picked. But because we guarantee to freeze our vegetables within hours of picking, our consumers can be confident that our vegetables are packed with goodness and bursting with flavour.