There is a shift towards eating more lean white meat in order to reduce the consumption of saturated fat associated with red meat. The increasing trend in poultry consumption, fuelled by its appeal to the whole family, and health concerns about eating too much red meat, is helping us grow in nearly all of our markets.
For more than 20 years Birds Eye has been delivering great tasting, convenient and innovative poultry products to our consumers, including our famous Birds Eye chicken dippers, chicken burgers, crispy chicken and chargrills.
Since launching a new poultry range in 2010 across continental Europe our presence in this category has become significant. We're proud that all our poultry products bring great taste to our consumers’ dinner plates, as well as being easy to prepare with oven-crispy coatings that deliver a lower fat meal without compromising on taste.