We want more people to enjoy the benefits that quality frozen food can offer and understand why it is as good, if not better, than fresh or chilled equivalents:
- Freezing seals in freshness and great taste. Frozen vegetables, for example, are picked and frozen within hours of harvest, and therefore retain more vitamins, as well as taste.
- Freezing is a natural process and does not normally require the use of any artificial preservatives.
- Frozen food is easy to keep and there is little of the waste associated with fresh and chilled foods, which go past their best sitting in cupboards and fridges.
- Most frozen foods can be cooked from frozen so it’s convenient and hassle free.