30th March 2012 - London
Birds Eye UK, the ‘Nation’s Favourite Fish Finger' nets Sustainability Certification
‘Birds Eye announced that across Europe, its entire Cod and Haddock Fish Finger range had achieved MSC certification. The move will switch 5,200 tonnes of fish products to certified sustainable product in the UK market and increase the total weight of MSC labelled products sold by 20 percent. Martin Glenn, chief executive of Iglo Group, which owns Birds Eye, said: "As Europe's leading frozen fish manufacturer, we have an important role to play in working to ensure the long-term security of our oceans, but also in making it easier for consumers to eat in a more sustainable way.“
More : The Guardian ...
More : MSC.org ...